Why Is the
Paxton Herald
Better?
Because we give our Subscribers and
Advertisers more than they can get from other media or shopper’s
guides.
The overriding reason is that The
Paxton Herald is definitely a COMMUNITY ADVOCATE.
First of all, our readership is
primarily made up of Shoppers, people who take time to look for the best
buys. These people have learned to trust the integrity of the paper that
prints the "NEWS THE DAILY PAPER IS AFRAID TO PRINT."
Our readers believe in what we stand for in our editorial policy and
that enhances the integrity of our advertisers.
The Paxton Herald...
A
Welcome House Guest
Second, there is a manner in which
our readers use our newspaper. Our pages of free personal
"classifieds," offering everything from children’s toys to
major appliances, creates a line-for-line and page-for-page readership
habit. People don’t just scan THE PAXTON HERALD, they diligently read
every classified ad and these are interspersed among the news, editorial
and advertising units on each page of our paper.
People carry the HERALD with
them and repeatedly refer to the classifieds so that the opportunity for
each reader to see your ad occurs many times. We are not the kind of
paper that gets left on the bus seat or the restaurant table.
WE CARE!
Our rates are right, our editorial
integrity is above reproach, and our readers know we care about them.
